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Urban Fear Factor


Urban Fear Factor combines a smartphone-powered scavenger hunt with the TV show Fear Factor to take teams on a wild adventure. Participants will have a blast completing daring missions, outrageous challenges, discovering their wild and creative sides, exploring the city, competing against other teams, and getting to know their colleagues better.

Everyone will be trying to top the leaderboard, and the team that does will earn massive company-wide bragging rights!

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On event day teams receive entertaining missions right on their smartphones using a cool app. Participants can do a quick scan through all the missions and decide which ones to take on and when. Rush through some of the seemingly easy ones to get warmed up, or head straight to the crazier ones to earn big points.

Check out our video introduction to our smartphone app:

Some teaser missions to give you an idea of what to expect

From handstands in elevators to kissing live lobsters, your team better be ready to face their fears!

ELEVATOR ACTION | 500 POINTS: Hop in an elevator with complete strangers, and once it starts moving, get down and do your best handstand! Capture the moment with a photo.

The reaction of bystanders to this mission is always hilarious. You know what it’s like to be in an elevator … people staring straight ahead, hesitant to look at anyone or say anything. It’s a bizarre phenomenon, and this mission will make it even more so.

COFFEE BAR STAR | 250 POINTS: Create a great Benihana-calibre teppanyaki routine at the condiment stand of your local coffee shop. The photograph must be an action shot!

Imagine standing in line for your daily cup of coffee when all of a sudden a group of people storms into the shop, heads directly to the cream and sugar station and then proceeds to throw packages of Splenda in the air while group members try to catch them with wooden stir sticks! Someone takes a picture and then just as quickly as they appeared, they’re gone! You know bystanders will have an interesting story to tell around the water cooler on Monday!

CROSS DRESSERS | 1000 POINTS: Find a pair with a passion for fashion and swap their outfits with two members of your team. Before and after photo proof is required.

We never thought teams would even try this. “Where are they going to find two (sane) people who want to give up their clothes?” We’re always surprised how many times we’re wrong! There is no shortage of people willing to trade clothes with total strangers under the guise of “Help-us-win-this-game!” It’s the odd couples that make this mission so much fun, like the construction workers who swapped outfits with the Japanese exchange students, or the lawyers and the mannequins in the store window!

SEE FOOD, KISS FOOD | 250 POINTS: Make friends with your favorite crustacean. Get a photo of you kissing a live crab or lobster.

Fishmongers like to have fun. Find a friendly one and request a brief encounter with one of his friends, Mr. Crab or Lobster. Just be sure to stay away from its claws ’cause claws and lips are a bad match!


One of the coolest benefits of Urban Fear Factor is it can be run anywhere in the world, and even in multiple locations at the same time! This is perfect for companies with offices spread out across the country or even around the world. Wherever people are participating, we recommend you finish at a bar/restaurant for drinks, post-race storytelling, and winner recognition.

The activity lasts approximately two to three hours, but is customizable to meet your needs. Looking for something fun to do in a compressed time like a lunch hour or conference break? We can make that work too.

And yes, like almost all our team building activities, Urban Fear Factor is completely scalable for large groups of any size – 1,000, 5,000, 10,000 or more!

Your investment includes:

  • Custom-built Urban Fear Factor, branded for your company
  • A password-protected smartphone activity, made private for your group
  • Access to the live leaderboard and activity stream
  • Full, personal instructions for you and your team
  • The option to add on custom challenges

Pricing for events like this one varies depending on several factors, such as your group size, your preferred event location, and your chosen event date. The investment does not include any venue or location rental fees.

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Key Facts

  • Activity Level : Active
  • Competition Level : Competitive
  • Desired Outcome : Fun
  • Investment Level : Hosted ($35 – $260pp), Self-Hosted ($11 – $44pp), Virtually-Hosted ($13 – $68pp)

How much does this event cost?

Express Smartphone Powered Events

If you need a quick shot of team building that will inject energy and fun into a short amount of time, the express version of this activity may be a good option for you. At just $7 to $27 per person, with a minimum spend of $150, as express activities come with fewer challenges and a recommended timeframe of one hour or less. There is no minimum investment, and for larger groups, we’ll be as flexible as possible to work within your budget. Pricing does not include any venue or location rental fees.

Contact us for a fast and personalized proposal that addresses your program specifics, group dynamics, objectives and budget.

Self-Guided Smartphone Powered Events

If you would like to run this activity yourself, pricing for the majority of groups we work with ranges from $11 to $44 per person, with a minimum spend of $250. For larger groups we’ll be as flexible as possible to work within your budget. For smaller groups we do not have a minimum total investment level. Pricing does not include any venue or location rental fees.

Virtually-Hosted Events

Get a hosted event experience, without the cost of having an in-person host. With virtually-hosted events, your host will leverage a video conferencing tool & our proprietary app to run a hosted event for your teams. Prices range from $13 to $38 per person. For smaller groups, we do have a minimum total investment of $1,350.

Hosted Smartphone Powered Events

If you would like our team to be on-site to run this activity for you and your group, pricing for the majority of groups we work with ranges from $25 to $195 per person. For smaller groups, we do have a minimum total investment level of $3,900+. For larger groups, we’ll be as flexible as possible to work within your budget. Pricing does not include any venue or location rental fees.

Book your event today:

Below you have two options for booking your activity – you can request more information and speak to an Employee Engagement Consultant who can guide you through the solution that works best for you OR you can book your event using our self-order form.

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Reviews for Urban Fear Factor

Our team really enjoyed this activity and would highly recommend it to other teams for a team building event! Fun and engaging for everyone. You were always available! ”

– Carolina’s HealthCare Systems

The service we received was great. Mohammad did a great job setting us up for success. Our activity was a lot of fun and we thoroughly enjoyed it. ”

– Starbucks

Get the team building activity help you need today!

Contact our team at 1-877-713-7238 to discuss what you’re looking for and experience for yourself why people who plan team building activities for the most successful companies in Shawnee rely on our talented team. Whether you have a large group of 1000 plus, or something much smaller, we can help. And if you require it, all our activities are available in a bilingual format!

Need a detailed proposal right away? That’s our specialty.

Part of an independent meeting planning firm? See why a meeting planner partnership with us and our vast array of group activity solutions makes great business sense.

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Download Our Guide to Innovative Corporate Team Building Events

Looking for a unique corporate teambuilding event in Shawnee or group activity your clients will get excited about? Have a look at the team building ideas we provide to successful and emerging companies from around the world. They are all designed to improve morale, increase camaraderie and enhance productivity.

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